About Us

       Our story began in 2015 with a home based jewelry store in Brooklyn, NY under the CW Jewelry brand. In 2020 we launched Picntell.com to serve the growing demand of jewelry buyers online! In 2023 we opened our first physical store in Brooklyn!
We are known for our thoughtfully curated fashion and fine jewelry as well as our popular perfume oils.

       As the name Picntell suggests, we bring you the best picks and invite you to share it with others.
There’s nothing we love to see more than you rocking our styles - share your photos with us on Instagram using #picntell


2015 started as a home based jewelry store called CW Jewelry

2020 rebranded and launched Picntell.com

2023 Opened a physical store

2024 Relaunched the website

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