From Passion to Purpose: Meet the Brooklyn Family Behind Premium Fragrances & Fine Jewelry

Raise your hand if you've ever dreamed of turning your childhood passion into a thriving business! Growing up in Brooklyn's tight-knit Jewish community, Chany Waldman Rabin was surrounded by beautiful jewelry. Not just her mother's collection that she loved playing with as a little girl, but the family's home-based jewelry business that served local customers through elegant showcases displayed in their living room.

"I've had a love affair with jewelry since I was a little girl," Chany shares, smiling as she adjusts a delicate necklace display in her new Brooklyn boutique. "I would spend hours not just playing with my mom's jewelry, but learning about the pieces we sold to customers who visited our home. That childhood passion never went away - it just evolved."

This leap of faith in 2015 would transform into something special - Picntell, a family-owned brand that's connecting with customers nationwide through premium fragrances and fine jewelry.